When it comes to selling cars, there is an argument that it is the condition of the car and the deals on offer that will make people buy. This leads some people in the motor industry to place all of their focus and attention on these aspects but in reality, the motor industry requires the same level of promotional activity and marketing as much as any firm. In fact, when you think about the sums of money involved in buying a car, and its importance on a person’s life, there is a need to go much deeper when it comes to convincing people to buy.
The use of pictures and content is important for the motor industry because the motor industry has to develop relationships with buyers. Individual companies and dealerships need to be seen as though they can be trusted; they need to be seen as being fair and they need to be seen as offering the best or most suitable range of cars. This all takes place long before a potential buyer attends at a car dealership and examines particular cars, and if you don’t have the right sort of pictures and content, you’ll struggle to drive traffic to your dealership.
Social media thrives on images and video content
Image content is particularly vital in the era of social media. People don’t have a lot of time to spare so catching their attention with a great image or memorable video content is the perfect way to stick in their mind. You don’t need to think about selling a car from just one photo but if you want people to associate your dealership with great cars, regularly releasing good quality images on your social media accounts is a great starting point.
When it comes to developing a relationship and showing why you are a car dealership that can be trusted, content is vital. Content is not just text on a website, it can be images, video content, podcasts or anything else which you create or provide to your audience. As you should be looking to develop a relationship with your audience, you want to be seen as an expert and as a business that provides helpful advice.
Sharing content will help people see you as an expert
Sharing content is one of the most effective ways to present yourself as a trusted source in your market, and in the long run, providing original and interesting content is a great way to increase awareness of your brand. When you provide great content, it will be shared by people on social media, which means your content will reach more people.
You’ll also find that pictures and content can provide a brilliant chance for people to engage with you, make comments and ask questions. Anything which starts a conversation between a business and potential customers has to be seen as a positive thing, so producing content can be a starting point in developing great relationships, or at least being seen as a company that cares about their customers.
As a car dealership, you should find plenty of ways to take interesting video and image content and when it comes to other content, just be natural and talk about what you know or what you have a passion for. Even sharing relevant and interesting content from other industry players can help position yourself as a reliable and dependable firm, so if you are nervous or tentative at first, this is a good way to start offering content to your audience. You may find that after a while, some customers will ask for your opinion, and this will give you the chance to speak out as a company on issues that matter to you.
Agent Social UK