While there is a lot to be said for the fact that Facebook advertising provides free marketing for businesses, there is also a lot to be said for using Facebook advertising. In fact, if you are a business, you should be on social media, and you should be using social media.
You can get positive results for very little spend
If you feel as though you are getting no results for no outlay on Facebook at the moment, it is easy to see why you may be wary about paying for advertising. However, a large number of Facebook users find that they are able to get good results from a little outlay.
In the UK, the minimum outlay is £1 a day (the minimum is $1 a day in the US) and for this small outlay, you have the chance to reach thousands of people if you use the right criteria. When you compare what £1 would give you on AdWords compared to what it delivers on Facebook, it is easy to see why businesses get a better return from Facebook.
It is so easy to target who you want to reach
When it comes to traditional marketing, it can be difficult to ensure that you are reaching the people that you want to reach out to. This means that your money can be wasted or your promotional activity is misguided. With Facebook advertising, you have a chance to reach out to the exact people you are looking to sell to.
With options including age, gender, location, interests, hobbies, education and many other niches, you have a chance to focus your adverts on the people that are most likely to take an interest in what you offer, increasing the likelihood of achieving your aims with Facebook advertising.
The world is on Facebook
When it comes to being seen in the place where people are, people are on Facebook. This means that your business has to be on Facebook. This is an argument for having an account and using content and free promotional activities but when you have your audience in easy reach, wouldn’t you rather go the extra mile and advertise to these people directly?
Facebook allows you track and measure your advertising performance
If you are advertising, you need to be able to gauge whether this advertising is a success. You may settle on looking for sales or web hits to determine the impact that Facebook advertising is having on your business but Facebook makes it easy for you. Facebook Adverts Manager is a tool that gives you a range of metrics, allowing you to determine what is working for you and at what rate.
You can get one over your rivals
Quite simple, if your rivals are using Facebook advertising and you aren’t, you risk falling behind them. However, if they aren’t using Facebook advertising and you are, you have a great chance of sneaking ahead of them.
Need help with your social media marketing, please contact us today to discuss how we can help you.